Thursday, February 16, 2012

Cater to Those Customers!!!!

I received the "Holy Grail" of emails today. No, it wasn't from a celebrity, but from a customer who not only took the time to write, but to include photos of her daughters' wedding!

This customer purchased a necklace from my shop, and wrote to ask if I could make a bracelet and earrings to match. She gave me a budget, and I created exactly what she wanted. She was so excited that I was able to stay within her budget. This was a year ago, I never dreamed I would hear from her again. She wrote to tell me about the compliments she received on her jewelry. She made my day :)




Saturday, February 11, 2012

The Birth of a Collection

Don't you just love when a plan comes together? I feel like I've neglected so many things lately, but the truth is I've been really busy. It's funny how you feel like you haven't accomplished much until you see the plan start coming together.

I was approached by a store in Truth or Consequences, New Mexico, that wanted to carry some of my jewelry items. Knowing the clientele of the store, I decided to develop a new line of jewelry that will cater to the customers and be sold exclusively at this store. The funny thing is, I envisioned my finished display in my mind, and needed to achieve the picture somehow (cart before the horse?).

Necklace with magnetic pendant




I began designing and creating the jewelry. This collection is mostly cowboy/cowgirl themed, in Southwest/Americana colors, using turquoise Magnesite, coral and pewter. I'm also introducing a line of magnetic pendants that are hooked on a necklace with a magnetic bail. These pendants can be easily removed and worn on any necklace!






Today I started placing items on the display shelves. It's exactly as I pictured! I'm still finishing some pieces to include in the initial delivery, but the idea has come together. I now feel like I have accomplished something.
Pieces from my "American Spirit" Collection




So, a new collection is born. Items in my American Spirit Collection will be available February 15, 2012, and sold exclusively at 2105 South Broadway Street in Truth or Consequences, NM. For information, you can call Kathy at 575.894.3736. The store is open Tuesday through Saturday, 9-5 .

Wednesday, February 8, 2012

And the Winner is........

I thought having a giveaway on my Facebook page would be easy, boy, was I wrong! All I wanted to do was reward my existing fans for noticing me, simple right?

It seems there are strict rules for having a giveaway or promotion on Facebook. You must use a third party app to host a promotion. The problem is, those third party apps know you need them, so the prices are steep. Many people avoid all this by simply hosting the giveaway on their blog. I didn't want to require my fans to jump through any hoops for a reward. I researched all the various ways to host a simple giveaway; polls, sweeps, etc. without risking my Facebook status. Facebook prohibits you from requiring a "click" for a giveaway. The only way it seemed possible to pull this off was to print out a list of my current fans, put the names in a hat, and draw a winner.

Triple Strand Pearl Necklace by epicetera
So, as primitive as it seems, that's what I did. I made a custom pearl necklace for the drawing, and names in hat, headed out this morning to have a neutral person at my local bead store draw the winners' name. Joy, of Western Traders selected the name for me. I couldn't wait to get home and post the winner!

I mistakenly thought I would simply contact the winner and let them know how to claim their prize. I was horrified to find there is no way to contact a fan! Fortunately, the winner posted on my page, and I was able to get a shipping address, but not before I had announced another name. I will honor the second name drawn by shipping a second prize.




So, I've had my first giveaway, as clumsy as it was. Hopefully, it will go more smoothly next time. And, there WILL be a next time! I had a lot of fun with this, and plan to have many more giveaways :)